Choose Your 'Pop'
Millennials are always on the look for trying new things in life until they are certain they want to continue to do that because it ignites a spark in them. But most of them are afraid to make that choice. This campaign encourages young minds to make that choice by 'Choose Your Pop'.
Paying Homage to a Classic
In Sri Lankan Advertising, Cream Soda builds its brand around school musical bands and friendship which has been the iconic imagery that has been set for Cream Soda as a brand. But due to the evolution of the brand, this imagery has changed over the years.
So we took inspiration from one of the most memorable commercials of Cream Soda and added our own 'pop' to it. We brought back the school bands and friendships, but we also added dancing, studying, and extracurricular activities.
Worldly Transition
For the first time in Sri Lanka, we introduced the camera rotation transition
to a commercial to explore and introduce new worlds beyond music to Cream Soda.
Collateral Branding
Collateral to drive the message around in outdoor branding and indoor branding were also developed as a part of the campaign.
