In partnership with our team at Jack Morton, we led development of the attendee journey and design, while also creating a CGI layout and depiction of a Chevrolet test drive event for the Bolt. Initial registration inside the Gjelina restaurant allowed attendees to get a bite to eat and discover Chevrolet product offerings and incentives prior to walking Electric Ave. toward the test drive area. Beautifully wrapped Bolts and tent areas with an extended Chevrolet lineup were included in our experiential footprint.
A CGI depiction of our event footprint, outlining our attendees journey from registration to test drive. A full street takeover with several engagement touchpoints served to tell a holistic story of the Chevrolet Bolt, as well as other Chevrolet offerings.
These above photos depict our Electric Ave. street takeover for the Chevrolet Bolt test drive event, including a beautifully wrapped Bolt courtesy of our agency partners.
Client: Chevrolet
Agency: Jack Morton
