Mercedes-Benz x HS-Pforzheim
Oct . 2023 - Feb . 2024
Concept ‘Gallery’ is produced by Mercedes-Benz and completed by owner. Targeted for young generation who mostly have something they value, ‘Gallery’ reflects their desire as a customization. Owner could fill out the interior with their precious collections and also could show off to community or even to public as a street museum. Main challenge with this project was how to make owner feel excited again with the collections they already have. As a solution, I tried to implement Un-boxing experience as a ceremonial excitement not only with physical collections but also with virtual collections for example like NFTs. Overall layout is inspired by young and active feelings of Skateboard park and it divided into private area as owner’s gallery and sharable area as open to public. I believe brand Mercedes-Benz could expand and attract upcoming young target group more efficiently through opening up limitless and direct user centric customize option.
Pattern Customize
Operated by double layered transparent display technology
A.R experience
Kyunghyun Kim
Great Thanks to
- MB designer. Stefan Göppel
- MB designer. Michael Frei
- prof. Kurt Beyer
- prof. Andreas Hoffman
-prof. Anja Bracht
and everyone who supported me with this project
