Dasha Lipina's profile

"My Matcha" Brand Identity

"My Matcha," is an enchanting blend of aesthetics and branding for a café specializing in a variety of matcha-based beverages and desserts. The heart of our brand identity revolves around the harmonious fusion of dark green, pink, yellow-beige, and mint green colors, creating a visually striking and memorable image.

Inspired by the retro design movement, "My Matcha" showcases a delightful contrast between vintage elements and modern sensibilities. The use of vibrant illustrations adds a playful touch to the design, making it instantly recognizable and inviting.

The dark green base color symbolizes the earthy and natural essence of matcha, while the pink and yellow-beige elements add a sense of elegance and sweetness to the brand. The mint green accentuates freshness and vitality. These colors blend seamlessly to create an appealing and welcoming atmosphere for the café.
 
 
"My Matcha" Brand Identity
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