In this imaginative proposal, I present a captivating collaboration between two fashion powerhouses, Jacquemus and Moschino. The project seamlessly merges the distinctive styles of both brands, creating a unique product and an immersive popup concept store.

The Product: Jacquemus x Moschino Purse

Our collaborative masterpiece is a purse that marries the iconic shapes and lines of Jacquemus with the playful, quilted heart shape pattern from Moschino. This fusion encapsulates the essence of both brands, blending the chic sophistication of Jacquemus with the vibrant pop art approach of Moschino. The result is a purse that not only carries your essentials but is a wearable work of art.

The Popup Concept Store: A Giant Purse Experience

The concept store takes inspiration from Jacquemus city interventions and Moschino's iconic bear. Picture a store shaped like a giant purse, an architectural wonder that beckons to fashion enthusiasts. On the outside, the store mimics the proportions of a colossal purse, drawing attention from afar.

Innovative Interior Design: Creating Illusions 

Step inside, and you'll discover a meticulously designed interior, divided by columns and rows, each bathed in a distinct monochromatic color. This design, reminiscent of the Jacquemus website's approach to displaying collections, serves to highlight the curated selection of purses. The clever use of color creates a visual journey, guiding visitors through an immersive experience that showcases each purse in its own unique light. The tiny rooms within these color-themed sections further enhance the illusion of grandeur, making the purses appear larger than life, likewise the exterior of the store. The interior decoration draws inspiration from Moschino's iconic items and previous collections. Elements such as the Fresh Perfume, Cereal Collection, among other to grace the store, creating a visual feast for visitors.

Conclusion: A Captivating Blend This collaborative proposal not only results in a stunning product but also immerses consumers in an enchanting world within the popup store. The Fusion of Elegance and Playfulness showcases the potential for innovation when two iconic brands come together, creating an experience that transcends traditional boundaries in the world of fashion.

Project Highlights:

Unique purse design merging Jacquemus and Moschino aesthetics.

Popup store shaped like a giant purse for an immersive experience.

Interior design creating illusions of giant purses in tiny rooms, with monochromatic columns and rows.

Decor inspired by Moschino's iconic items and previous collections.

A celebration of the fusion of elegance and playfulness in fashion.

The mood board reflects the seamless blend of Moschino's playfulness with Jacquemus' elegant aesthetic.