Your true nature.
More than a brand, it’s a personal statement to empower people
to embrace naturalness and be positive about themselves.
Bare is a new gender-neutral Health & Beauty brand created for the Philippine market. The brief was focused on the idea of having almost a boutique brand that could be found in any specialised H&B store in the world, but in this case developed for Landers, a wholesale retail chain.
Bare is all about being ourselves, stripped from any artificial layer.
The idea of getting bare naked, the simplicity and the absence of gender-marked solutions gives birth to a brand that reflects comfort and brightness.
bare. your true nature
By using soft tones and a very visible brand logotype on pack, the visual identity of Bare is simple yet impactful.
The logotype is bold and delicate at the same time. It is used as a statement and not only as a brand name. It features a final point at the end of the word “bare.” so that it is understood as an affirmative sentence. This dot changes color depending on the product fragrance, being the focal point for the product descriptor on the front of the label.
Each label uses only three colors maximum, permitting to keep printing costs low, and contributing to the branding simplicity.
Bare embraces new consumer trends such as inclusivity, gender neutrality
and eco-consciousness. These concerns are present in the label design, package design regarding materials and usability, in the products' formulas and brand communication.
