Step into the flavorful world of Tumanyan Shaurma, a beloved local fast-food chain steeped in 90s nostalgia since its establishment in 1998.
Upon onboarding the project we embarked on a comprehensive journey to revitalize Tumanyan Shaurma's brand image. Through strategic social media marketing, engaging social media advertising, dynamic radio spots, targeted Google Ads, and eye-catching packaging and printing designs, we crafted a cohesive and compelling narrative.
Embracing the essence of the 90s, we orchestrated photoshoots with a nostalgic twist, immortalizing the era's vibes. Not stopping there, our team seamlessly blended the old with the new and seasoned it with a little bit of humor, launching a Valentine's Day social campaign that resonated with the younger demographic by featuring iconic love scenes from 90s movies and cartoons with Armenian voiceovers. The result? A resounding success, as we not only shifted perceptions but also created an enduring connection between Tumanyan Shaurma and its diverse audience. See the videos below.
Aladdin, Forest Gump, Pretty Woman, Titanic
Embracing the essence of the 90s, we orchestrated photoshoots with a nostalgic twist, immortalizing the era's vibes. Not stopping there, our team seamlessly blended the old with the new and seasoned it with a little bit of humor, launching a Valentine's Day social campaign that resonated with the younger demographic by featuring iconic love scenes from 90s movies and cartoons with Armenian voiceovers. The result? A resounding success, as we not only shifted perceptions but also created an enduring connection between Tumanyan Shaurma and its diverse audience. See the videos below.
Aladdin, Forest Gump, Pretty Woman, Titanic
Client: Tumanyan Shaurma
Project Manager: Anush Petrosyan
Designers: Nina Pijoyan, Seda Hovsepyan
Animation & Video Editing: Hendo Pangradyan
Designers: Nina Pijoyan, Seda Hovsepyan
Animation & Video Editing: Hendo Pangradyan
Head of Marketing Department at Tumanyan Shaurma: Diana Hakobyan
Photographer: Anna Sarukhanyan
Photographer: Anna Sarukhanyan
