Chappies Bubblegum is an iconic South African brand famous for two things – its great taste and the interesting facts found inside its wrappers. Or as South Africans like to call them, Did You Knows.

 

We created a Direct Mail piece that was sent to both traditional media and online personalities. The media kit featured a personalised Chappies wrapper with a unique Did You Know about the recipient printed on the inside. 

 

We even made one for Chappies Super Fan, Die Antwoord’s Yolandi Vi$er, whose Facebook post about the media drop generated over 6800 likes.
 
This project was awarded a Campaign Bronze at the 2013 Loerie Awards in the Direct Mail and PR Communicaton categories.

http://10and5.com/2012/07/13/chappies-didyouknow-by-ogilvy-cape-town/