Discovery Channel Latam Rebrand
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    After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image. Under the concept "Get your hands dirty"… Read More
    After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image. Under the concept "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick. That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist. It was a hard work in conjunction with the Discovery team to whom we owe deep appreciation for trusting Plenty. Next is the channel reel and a fun edited with the breakdown process of creating the new Discovery Channel Latinamerica! - See more at: http://www.plenty.tv/work_detail.php?codigo=74#sthash.OvQ0uDHn.dpuf Read Less
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Discovery Channel Latin America Rebrand.
 
After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image. 
Under the concept "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick. 
That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist. 
It was a hard work in conjunction with the Discovery team to whom we owe deep appreciation for trusting Plenty.
Next is the channel reel and a fun edited with the breakdown process of creating the new Discovery Channel Latinamerica!
 
For more information please visit our website! www.plenty.tv
 
Luego de ganar el pitch nos adentramos en este apasionante trabajo que fue hacer un Refresh a la imagen de Discovery Latam.
Bajo el concepto que desarrollamos "Ensúciate las manos" hicimos la imagen de un canal que debía ser Real y Humano y que debía expresar "la experiencia Discovery" y les mostramos a la audiencia cuan difícil es atravesar las profundidades de una selva, armar un auto de cero o engañar a miles de personas con un truco de magia.
Así fue como llegamos a este resultado mixto donde mezclamos varias técnicas: filmación, efectos especiales, diseño 2D, producción 3D, y composición, danzando juntos para crear esta imagen donde la tipografía también es protagonista. 
Fue un arduo trabajo en conjunto con el equipo Discovery a quienes les debemos un profundo agradecimiento por confiar en Plenty.
A continuación les dejamos el reel del canal y un editado muy divertido con el breakdown y proceso de creación del nuevo Discovery Channel Latinoamerica!
Music: "Salute your solution" by The Raconteurs and "Mujeres bellas y fuertes" by El mato a un policia motorizado, only used for this reel and with no commercial purposes.
Directed by: 
Plenty
 
Art Direction: 
Pablo Alfieri / Mariano Farias
Animation Director: 
Mariano Farias
 
Graphic Design: 
Carolina Carballo, Elda Broglio, Pablo Alfieri & Guido Lambertini
3D Design: 
Guido Lambertini, Pablo Alfieri, Mariano Farias & Nicolás Castro
3D Modeling: 
Juan Martín Miyagi
Postproduction: 
Matías Mastrogiano & Julieta Boechi
Montage and edition: 
Mariano Farias
Reel Montage:
Mariano Farias
Production: 
Mariela Fábregas
Special Thanks to Elda Broglio, Sebastian Curi, Ago Carrera & Inés Palmas for the Pitch Process.

Year:
2014
 
Live Action Director:
Mariano Farias
Live Action Shooting:
Motiongroup
Production: 
Guillermo Mutis
DF: 
Sebastian Gallo
Camara: 
Agustin Giantagenellis
Props Man: 
Augusto Latorraca
 
Client:
Discovery Channel Latin America
Head of Creative Services:
Antonio Rojas
Art Director:
Diego González
OAP Manager:
Alex Kaed
OAP Manager:
Herman Cabral