Riding the wave of nostalgia that’s reshaping modern trends, Huggin visually captures the essence of the ’60s and ’70s — an era known for its visual and cultural revolutions, often symbolized by mushrooms, reimagining it for modern wellness innovations. Today’s awareness of natural adaptogens in the form of functional ingredients is a whole revolution on its own. The use of half-tones nods to the iconic pop art of that era, while the mushroom characters symbolize a new beverage trend—not just for enjoyment, but also for nurturing our bodies. These tonics are more than drinks; they’re a warm embrace, a literal hug in a can, marrying pleasure with health in every sip.
Project/
Naming
Branding
Naming
Branding
Character Design
Packaging Design
Packaging Design
