'Dressing the messy Goddess'. Mailer and blog post linking to a style36 mailer, with an emphasis on two interesting entrepreneurs and their own sense of style and relationship with fashion. It was about breaking away from the idea that fashion is unattainable, but rather something that each of us engages with every single day. We felt that the merchandise available on 36boutiques was for real people and that real people should be celebrated. Art Direction by Nicole Ravenscroft.

 

Copywriter and Social Media Strategist position for DDB, as part of a creative content duo, working on the launch of the biggest online fashion portal in SA, www.style36.com.

Copywriting
Digital campaign 
Blogging
Photography
Social Media manager
Journalism