Jay Shepherd's profile

Hatfields & McCoys Historic Driving Tour Brochure

How about this new design from your's truly? After years of doing Hatfields & McCoys graphics, I wanted to leverage AI art this time around to create something that truly captures the vibe I've always wanted for this. So I shamelessly used AI art generating software to generate each character and scene independently (several options were generated and I chose the ones I wanted). For my prompts, I used the term "in the style of Norman Rockwell". I think this turned out pretty well.

I had to modify the image in the bottom corner to feature the iconic McCoy Well (which is a popular site of the tour), as the AI generator didn't include it despite my specifying it in the prompts. I created the AI artwork for the well separately, and removed a random lantern from the image. I then cropped it out and scaled it to fit into the scene. I believe that little details like this mean a lot.

I designed the interior of the brochure many, many years ago. We still use it as it seems to work with the visitors, but I have updated it some over the years. You can download it below if you're interested.

To view to whole piece, check it out here: https://www.dropbox.com/scl/fi/ikzyziz9zfu1r9tuub6wt/Hatfield_McCoy-Driving-Tour_2024-FINAL_PROOF.pdf?rlkey=01qfucpzku44sel98bta1jn52&dl=0
Hatfields & McCoys Historic Driving Tour Brochure
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Hatfields & McCoys Historic Driving Tour Brochure

Published: