This piece is one of three spots crafted by VERSUS for McCann, introducing the new NYL scratch-off game titled "My Lottery Dream Home". Built entirely in After Effects, the production employs 3D cameras, textures and effects to replicate the experience of closely looking at a house's blueprint.
Credits - Production VERSUS, Executive Production Stefani Pimenta, Creative Direction Luis Aguirre, Animation Isadora Ganttus.
Behind the scenes