Milton I Moment Marketing I Section 377 Love is Love
In celebration of the Supreme Court's historic decision to declare Section 377 unconstitutional, thus decriminalizing homosexuality, we presented the Milton logo with a symbolic twist. The 'o' of "Milton' transformed into the male, female and hermaphroditic sex symbols, all adorned in Pride colours. As the logo returned to its original state while retaining the Pride colours for the 'o', the brand tagline, "Kuch naya sochte hain," appeared, emphasizing our commitment to progress while echoing the sentiment of progress for the Pride community and affirming that 'Love is love'.
