The project was commissioned by an international client from Ecuador with the aim of creating the visual identity and branding for a new family restaurant/café. The only indication provided by the client was that his father was known as "Don Freddy." Taking this information into account, the decision was made to name the restaurant "Freddys Restaurant."
The visual identity was developed using a vibrant color palette, with orange and blue as the primary colors to convey a sense of energy and warmth. White and bleached almond were incorporated as secondary colors to provide balance and elegance to the brand. The color combination was carefully chosen to reflect the welcoming and family-oriented essence of the restaurant, creating a friendly and attractive atmosphere for customers.
To further enhance the brand's identity, a distinctive character was introduced as the mascot of Freddys Restaurant. This character is none other than "Don Freddy" himself, represented through charming and vibrant illustrations.
The resulting brand reflects the personality of "Don Freddy" and communicates the quality and culinary experience that customers can expect when visiting the establishment. This international project allowed for adaptation to the specific preferences and characteristics of the Ecuadorian market, creating an appealing and authentic visual identity for the family restaurant/café.
