As structural engineering consultants, precision and balance are central to what SCS do.
We were tasked with creating a brand identity that expressed their trustworthiness
and attention to detail as consultants on high end residential building projects.
and attention to detail as consultants on high end residential building projects.
Our design system captures the professionalism and credibility of SCS in a modern, approachable and expressive way. The custom logomark balances complexity
and simplicity, underlining SCS’s commitment to innovative yet buildable solutions
to engineering challenges.
and simplicity, underlining SCS’s commitment to innovative yet buildable solutions
to engineering challenges.
We used a pared back palette of black, white and grey to reflect the way that high quality structural engineering recedes into the background, allowing the architectural design
and finishing to shine through and be the ‘colour’ of a projected.
and finishing to shine through and be the ‘colour’ of a projected.
The resulting brand exudes professionalism, approachability and care
— the exact qualities sought after by clients of SCS.
— the exact qualities sought after by clients of SCS.
