THE URBANITY
OF THE CALEÑO
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In 2023, Cali (Colombia), the Place of Pals, was experiencing a period of insecurity
and deterioration in its infrastructure. This was causing friends to go out less, shopkeepers
to lose optimism and the streets to look increasingly lonely.
For this reason, during the Cali Fair, the most important event in the city, Cerveza Poker, the beer
that does everything for friends, presented the Urbanidad del Caleño. Inspired by the famous
Urbanidad de Carreño, the manual of good behavior that every Cali resident knows.
Twelve principles were born for lovers of the city to celebrate, take care and bring out
the best of Cali.
LA LINTERNA
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With the help of La Linterna, the most important traditional printing company in Colombia,
we painted like a lulo and used it to cover the streets and invite locals and tourists to visit
the neighborhoods.
To enjoy the best of the Feria and live the most powerful event of Cali, the Great Concert
Feria Poker. With artists of caleña stature as Greeicy, Mike Bahia, Grupo Niche
and many more.
THANKS FOR WATCHING
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AGENCY: DDB Colombia
CEO: Xavier Serrano
CCO: John Raúl Forero
VP CREATIVE: Juan Carlos Chaves
MANAGING DIRECTOR: Javier Ducuara
ACCOUNT EXECUTIVE PM: Diana Alcalá
CREATIVE DIRECTOR: Brenda Jácome /Juan Felipe Jaimes/ Javier Soler
COPYWRITER: Mayra Granados / Daniel Canté
ART DIRECTOR: Felipe Villalobos / Diego López / Diego García / Sebastián Laverde / Natalia Castro
MOTION: Jim Salcedo
PRODUCTION: La Linterna Cali
CCO: John Raúl Forero
VP CREATIVE: Juan Carlos Chaves
MANAGING DIRECTOR: Javier Ducuara
ACCOUNT EXECUTIVE PM: Diana Alcalá
CREATIVE DIRECTOR: Brenda Jácome /Juan Felipe Jaimes/ Javier Soler
COPYWRITER: Mayra Granados / Daniel Canté
ART DIRECTOR: Felipe Villalobos / Diego López / Diego García / Sebastián Laverde / Natalia Castro
MOTION: Jim Salcedo
PRODUCTION: La Linterna Cali
