Khimji Jewellers I The Perfect Match Collection Launch Campaign
Under the identifier 'The Perfect Match', we orchestrated a dynamic social media campaign to announce the launch of 'The Perfect Match' collection by Khimji Jewellers, in collaboration with Yami Gautam. Complementing the launch of the main film on digital, we orchestrated a series of captivating launch posts on social. Each post featured dynamic boomerangs showcasing intriguing snippets from the film, carefully selected to pique our audience's curiosity. Accompanying these snippets were clever captions that teased the content of the post, offering tantalizing hints while also providing essential information about the newly unveiled collection. These launch posts served as an enticing postlude, building excitement among our audience while effectively promoting both the film and our latest collection. Through this strategic approach, we ensured maximum engagement and interest, setting the stage for a successful launch.
