Along side the JD sports promotional Street Team, I was offered the opportunity to head down to the Nottingham store with them and take photos of a promotional event they was holding, celebrating a new store opening.

The vibes were good, not only did the street team host a contest for a lucky winner to win a years supply of trainers but also they had a DJ on location playing a set within the store, a football freestyler, break dancer and also a beat boxer performing at the store entrance.

My role was to take shots throughout the day and capture the team working as well as shots inside the JD Store and of customers going about their shopping business.