Ivan Zhurba's profile

ICHIBAN Electric Motorcycle Design

ICHIBAN MOTORCYCLE DESIGN
Industrial design, Rendering, Concept Art, Art Direction, Brand identity, Brand Philosophy
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A motorcycle design brand was developed as a project embracing Japanese culture's rich elements, drawing inspiration from Akira and profound philosophy, fusing tradition and innovation to bridge past and future. Working to look towards the future, Ichiban envisions a revolution in the motorcycle industry with the rise of electric motorcycles. Embracing sustainable technology, we are committed to crafting electric bikes that are not only environmentally friendly but also embody the spirit of innovation and progress found in Japanese culture.
Design
Ichiban motorcycles were crafted to demonstrate the boundless possibilities of motorcycle design and form, pushing the boundaries of aesthetics and expanding the horizons of what is achievable in the realm of two-wheeled innovation, following the one and only developed design language.

Aesthetics & Brand Path
Ichiban motorcycles stand as a testament to the potential of a more promising future for electric motorcycles. Through their revolutionary design, they defy the traditional confines of motorcycle aesthetics, introducing a paradigm shift in how we envision two-wheeled transportation. With sleek lines, cutting-edge features, and a commitment to sustainability, Ichiban not only redefines the visual language of electric motorcycles but also sets a new standard for performance and eco-conscious innovation. Each model is a glimpse into a world where form and function harmonize seamlessly, paving the way for a captivating and sustainable future in the realm of electric mobility.
Design Strategy & Recognition
Designs were developed at the starting point of electric motorcycle growth, which collected interst through world wide electric motorcycle events, one of them is Worlds first electric motorcycle festival at Berlin, Germany - Reload Land
Reviewing Design, Testing Hypothesis 
The Ichiban Motorcycle designs were reviewed numerous times where i can get a live feedback from target audiency, to understand market fit of each design, crystalise and polish aesthetics. Also the productive way to receive comments, cons & pros for each model that i have designed were reviews from worlds top notch motorcycle brands workers as: Cake, Hookie, Zero Motorcycles, Electra, etc.
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Motorcycle Design & Brand
Two paraller paths are the fundamental achievments of project, its not only about motorcycle design but building a strong recognisable brand with own services and associated products  This means not only making motorcycle design but also offering special services and related products. I want to build more than just motorcycles; but building a whole experience around them to make our brand stand out.
Reviewing Design
Recognition in Japan media means a lot, as a project is highly inspired by Japan culture, and get a response from the heart of inspiration is an important step of brand development, which gives an availability to find advantages in between of competitors in the market of motorcycle design services. 

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Complex Design & Identity
To make a strong design brand identity the enviromental structure have to be developed. Adding accesories to a fully developed brand as helmet designs, stationary electric charging stations designs which makes brand holistic design language.

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Logo design
Logos have the power to evoke emotions and associations. A carefully crafted logo can create a positive and emotional connection with consumers, fostering brand loyalty.

Inspiration & Next design direction
The inspiration drawn from the iconic Japanese anime film, Akira, has profoundly influenced the design ethos of our motorcycles, shaping a distinctive and captivating style that pays homage to the film's futuristic and avant-garde aesthetic.
Akira, a groundbreaking animated masterpiece, is renowned for its visionary portrayal of a cyberpunk future & Synthwave art style. It seamlessly blends the traditional with the futuristic, creating a world where sleek, innovative designs coexist with elements deeply rooted in Japanese culture. My motorcycle design philosophy embraces this collation, fusing cutting-edge technology with a reverence for timeless Japanese craftsmanship.
ICHIBAN Electric Motorcycle Design
Published:

Owner

ICHIBAN Electric Motorcycle Design

Published: