Spotzero I Product Posts I Clean Types Campaign
In our 'Clean Types' campaign, we delved into the diverse world of cleaning personalities, recognizing that different individuals have unique approaches to tidying up their spaces. We brought these personalities to life through visual storytelling, depicting characters such as the Angry Cleaner, the Neat Freak, the Kaamchor etc. Each character was portrayed with their distinct cleaning habits, preferences and attitudes towards cleanliness. To further enhance the visual representation, we integrated Spotzero products seamlessly into the scenes, showcasing how each item addressed specific cleaning challenges associated with different personalities. For example, we illustrated the Angry Cleaner persona by ingeniously incorporating the Spotzero Slender Floor Wiper as the furrowed eyebrows of the character, capturing the essence of frustration and determination in their cleaning endeavour. Through this bucket, we highlighted the versatility of several Spotzero products like the Spotzero Zero Dust Broom, the Spotzero Sleek Moppy, the Spotzero Flat Mop, the Spotzero Wave Spin Mop and the Spotzero Boon Multipurpose Microfiber Gloves. By aligning our products with specific cleaning personas, we sought to communicate that Spotzero is the go-to choice for anyone looking to achieve a clean and tidy home, regardless of their unique cleaning style.
