OVERALL
Below are two similar, yet different designs. One focused upon the sport/athletic side of orthopedic care (Dark version), and the other focused on over-all wellness (Light version). Main goal was to create a sense of care and devotion to improving one's athletic performances and helping patients get back to the activities that they once enjoyed. The homepage was kept consistent, yet different - both pages being informative and well-organized.
Below are two similar, yet different designs. One focused upon the sport/athletic side of orthopedic care (Dark version), and the other focused on over-all wellness (Light version). Main goal was to create a sense of care and devotion to improving one's athletic performances and helping patients get back to the activities that they once enjoyed. The homepage was kept consistent, yet different - both pages being informative and well-organized.
Dark version
Focus was on sports/athletic for a target audience.
Focus was on sports/athletic for a target audience.
Light version
Focus was on overall well-being.
Focus was on overall well-being.
