Client Brief:
How could it become possible to sell
the Beer Species, which arose from the manufactory
process of experimenting.
Solution for the first batches:
1.
We asked the Master Brewer about the Motivations
We asked the Master Brewer about the Motivations
and Thoughts during the Process.
Answer: a Kind of Vacation from last year
and the nostalgia and wanderlust due to the fact,
not to be able to make such a holiday this year.
2.
With this information, we formed a Beer undertitle
which we simply named"Holiday Pilsner"
but because of the Identity Rules we had formed last year,
it was important to find a Brandname,
asociated with "stones".
The CI Rule for Brandnames of Products from the WBM Brewery is:
You have to use Names which remember or which are Stones.
The Reason for this rule was created during the Branding Process
of the Brewery itself, to to emphasize the origin of the brewery
- the Odenwald -
where Stones where one of the important
goods during the last 300 Years.
3.
The small Ammount of 3000 L,
as well as the nonrecurrence of the Beer,
forced us to sell it as a "limited edition"
- A limited edition for all the people
who have to do their vacation
at home this year.
