Special K (inspirational & informative microsite)
- KELLOGG'S, DUBAI & GCC
- Digital Strategy, Concept, UX, Creative Direction, Copywriting.
We were able to win the Special K account due to our strategic approach. We identified that within the GCC region women could benefit from three I's, Nutritional Information, Fitness Inspiration and Interactive tools. Therefore we developed a site with appropriate nutritional information, recipes and fitness tips for themselves and family. We also gave women a place to share their own tips and success stories with each other for inspiration. Finally we developed an online Calorie Counter and food diary for them to track their dietary progress. A big breakthrough here was gathering together the nutritional information on a lot of local dishes that had previously had not been available for consumers to benefit from. The site was launched across Saudi Arabia, the UAE and Gulf countries. Within a couple of months a lot of women were trading tips and leaving inspirational stories to motivate each other.