ZHAO ZHOU
Creative strategy for a teashop
A fictive campaigne which grabs your attention while raising awerness for mindfulness and stress relief through tea culture. Main inspiration was the state of mind during autogenic training (a psychological method) or meditation, a simialir experience to a tea ceremony.
You can try a short five-step relaxation on an interactive website. Every time you can read a self-suggestion which will bring focus on a specific part of your body. Then you can read yourself a question which is in relation with the body part you are focusing on at the moment.
To answer the question you can choose from two looping animations.
Play the video to see the closing of the website:
Thanks for watching!
This project was made as a unversity assignement.
Moholy-Nagy University of Art and Design
2023
