Animal Planet's Visual Evolution: Embracing a Dynamic Identity
The recent overhaul of Animal Planet's visual identity was strategically designed to meet several key objectives: it had to be versatile for global application, adaptive for digital platforms, and flexible enough to encompass a diverse array of products and services.
At the heart of this redesign was the preservation and enhancement of Animal Planet's historic logo, which prominently features an elephant and the globe. This iconic symbol has long been cherished for its recognition and emotional resonance with audiences worldwide. The choice of an elephant in the original logo was not arbitrary; these creatures are known for their majestic stature, exotic presence, and remarkable intelligence, qualities that splendidly embody the essence of the animal kingdom.
In the revamped logo, the essence of the original design is not only retained but also reinvigorated. The updated emblem introduces a leaping elephant, a creative twist that infuses the logo with a sense of joy, vitality, and movement. This refreshing representation aligns perfectly with the energetic and passionate spirit of the Animal Planet brand, ensuring that the new visual identity resonates with audiences old and new while staying true to its roots.
The recent overhaul of Animal Planet's visual identity was strategically designed to meet several key objectives: it had to be versatile for global application, adaptive for digital platforms, and flexible enough to encompass a diverse array of products and services.
At the heart of this redesign was the preservation and enhancement of Animal Planet's historic logo, which prominently features an elephant and the globe. This iconic symbol has long been cherished for its recognition and emotional resonance with audiences worldwide. The choice of an elephant in the original logo was not arbitrary; these creatures are known for their majestic stature, exotic presence, and remarkable intelligence, qualities that splendidly embody the essence of the animal kingdom.
In the revamped logo, the essence of the original design is not only retained but also reinvigorated. The updated emblem introduces a leaping elephant, a creative twist that infuses the logo with a sense of joy, vitality, and movement. This refreshing representation aligns perfectly with the energetic and passionate spirit of the Animal Planet brand, ensuring that the new visual identity resonates with audiences old and new while staying true to its roots.
Our planet may be home to 30 million different kinds of animals and plants.
Each individual locked in its own life-long fight for survival.
Each individual locked in its own life-long fight for survival.
"The Zoo: San Diego" showcases diverse animal species and their caretakers at the San Diego Zoo, Safari Park, and Conservation Research Institute. It features pandas, giraffes, koalas, elephants, and more, with insights from keepers and vets.
"Animal Quote Poster" - A captivating blend of inspiring animal imagery paired with thought-provoking quotes, bringing the beauty of nature and wisdom of animals to life in a single frame.
Robert Clarence Irwin, son of Steve Irwin, is an Australian conservationist, TV personality, zookeeper, wildlife photographer, and actor. He resembles his father and collaborates with Animal Planet, continuing the family legacy in wildlife conservation and education.
The members of the world-famous Irwin family deal with various challenges and struggles at the Australia Zoo as they follow their patriarch's footsteps in taking care of animals.
