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Wolves of Winter Oatmeal Stout

Terence Kitching
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craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic

Background
Wolves of Winter is a seasonal release oatmeal stout, from Jack Black's Brewing Company, that is brewed each year just in time for winter.
Project Details
The Jack Black brewers are affectionately known as "The Wolf Pack", and the brief was design a label for a beer dubbed "Wolves of Winter". The brief also included a request for an illustrated wolf pack that would be a nod to the five brewers. The existing guidelines for master-brand logo placement & scale, plus the shorter stature of the 340ml bottle meant that the artwork area was quite small, so we needed to find a way to include five wolves without losing impact.

craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic
craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic
craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic
craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic
craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic
craft beer Packaging graphic design beer label Oatmeal Stout ILLUSTRATION packaging design terence kitching superelastic


Agency   Super Elastic Studio
Year   2017 - 2023


Wolves of Winter Oatmeal Stout
Published:
Terence Kitching's profile

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Terence Kitching's profile
Cape Town, South Africa

Wolves of Winter Oatmeal Stout

Oatmeal Stout package design for Jack Black's Brewing Co.

Published:

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