Adidas Ivy Park 2021
We don't want an ordinary campaign, we want authentic photos, consistent with Beyonce's creation. We decided to run an influencer campaign. To achieve consistency, we sent each influencer an unusual package.
Art Director, Graphic Designer, Copywriter: Adam Szulc
Agency: VMLY&R
Agency: VMLY&R
IDEA presentation
Instructions for Influencers (PDF)
Some Influencers' publications