I sell zippers in Yiwu and earn 0.001 yuan per piece
In the Internet era, "cactus" absorbs HE Tuber more nutrients, grows rapidly, bursts out with stronger vitality, and writes one oasis legend after another in the new era.
Yiwu, China, is a place where new legends are constantly being staged. There, "Cactus" turned straws, buttons, zippers, toothpicks and other inconspicuous little things into a huge business.
The "second brother" is a "second-generation factory
from Yiwu, and his family runs a zipper business. Once upon a time, his family's zippers were sold abroad and business was booming. Later, due to the impact of the general environment, foreign trade business orders were unstable, coupled with long billing periods and large arrears, the annual sales of zippers declined.
When the "second brother" was almost 30 years old,
he took over the zipper factory that his father had founded for nearly 20 years. At that time, he was faced with a "mess" - zipper sales had shrunk significantly, and there were only seven or eight factory employees left.
The factory was on the verge of bankruptcy, but the "second brother" was very resilient and did not choose to close down and change careers. Instead, he "kept this hard work", transformed into domestic trade, and started an e-commerce business.
How to "come back to life"? He thought about innovation.
Because he observed that masks were easy to fall off, he designed anti-lost mask ropes made of zippers. Later, he also designed anti-knot ID ropes, anti-knot headphone ropes and other products. Faced with the need for customized zippers for nursing wear merchants, he came up with an invisible zipper solution, winning the trust of customers and an order of 100,000 pieces.
In recent years, "Second Brother" has invested more than 1 million yuan in innovation and obtained more than 30 patents.
But with such a high cost of investment, how much profit can a zipper make?
"Second Brother" said that in fact, the cheapest zipper only costs 7 cents, which can make 0.001 yuan.
However, it was such a meager profit that saved this company that was on the verge of bankruptcy. The factory sold 20 million meters of zippers a year, and sales doubled year after year, with annual sales exceeding 10 million yuan...
After the company came back to life, "Second Brother" expanded its production capacity, recruited more than 100 new workers, and the business was booming.
Using small things to make big things happen is the consistent resilience of Yiwu businessmen.
In his opinion, small and micro enterprises will never underestimate a penny.
Now, the "second brother" who is holding on to the family business and helping everyone survive has not only researched the internationally renowned zipper brand YKK, but also has a bigger dream. He wants to turn the small zipper into a brand and become a symbol of quality.
In Yiwu, such cactus-style survival abounds.
The profit of a straw is only 0.0008 yuan, a zipper is 0.001 yuan, and 100 toothpicks only make 1 cent... Yiwu bosses have turned these insignificant little things into a big business worth tens or hundreds of millions of yuan.
Yiwu is a city that grows on the market. Here, there are countless examples of getting rich. It is recognized by the United Nations as the World Small Commodity Center, and Yiwu ranks first on the list of China's top 50 richest counties.
This is the energy exerted by cacti.
With fertile soil and sunshine, they will grow brilliantly. Looking up at the stars, countless cacti will eventually become a vast oasis and create miracles.
