The Quest for Captain Black's Treasure
To support the launch of Captain Black Platinum, Captain Black's Classy Gentleman went on a quest in search of the Captain's long lost treasure. Inspired by adventure serials of the 1940s, we created a two part video series that teased and then revealed the new blend. Consumers could even enter for a chance to win the classiest of precious metals, a bar of pure platinum.
"The Quest Begins"
"The Quest Ends"
Fans could win the classiest of precious metals, a bar of pure platinum.
The mini campaign was supported through email and social media.
