Essence
The unity of aesthetics and technology is the key to a successful movement towards the future.
It is impossible to imagine modernity without these two components
It is impossible to imagine modernity without these two components
Products orientated to the consumer who appreciates their time, their resources and their preferences — this should be at the very core of commercial design
These are the principles we have represented in this project
Сoncept
We introduce a new product in the accessories line of the Wysh brand
Our object is insoles, our target group is women who care about eco-friendly supplies, comfortable casual style and aesthetics
We aimed to show simplicity, durability, softness, tangibility, aesthetics and fantasy on the edge of reality
Storyboard
While working on the storyboard, we strove to keep the narrative minimalistic
Making Of
We invite you to dive into the details of the inner workings of the project
Credits
Client:
Wysh
Art-Direction:
Kirill Permyakov x Roman Serko
Motion-Design:
Roman Serko x Kirill Permyakov
Sound-Design:
Sergey Goryunov
