The identity of the festival will be youthful and contemporary focussed on students in and outside Trondheim. But will also appeal to adults who want a great music experience. 
The logo will be playing at something iconic at Trondheim, and to show which city this festival is held. With warm colors and a modern typeface it should appeal to the youth and young adults and have relevance to the music being played on the festival which is the electronica genre og pop .. The logo should give a warm feeling of summer and  music and make people want to go to the music festival.