Each perfume is based on a different cloud. The Clouds
relate to the four emotions of the perfume range.
Because different types of clouds are more common in
different countries and climates which creates a feeling
and an atmosphere around each perfume. For example
when it rains there is a different smell in the air this
relates to storm clouds such as Nimbus. So each scent
has a background and a story and reminds people of a
time and a place where that weather was occurring.
The bottle can be squeezed the reason for this is the
perfume will sit low in the bottle and the pressure of
squeezing the bottle will create ah cloud trapped inside.
Although this will not last long people will be able to
recreate the cloud and perhaps provoke a memory
anytime they wish until the perfume runes to low.
Because perfume is alcohol based this creates the perfect
substance for creating the cloud. Each bottle is also
tinted the colour of the cloud and The boxes are pyramid
shaped so they point towards the sky.