John Chuka Eziefule's profile

Access Karlsruhe sustainable finance award

Last year Access Corporation won the Karlsruhe Sustainable Finance Award for their commitment to driving change and economic empowerment. It was their 8th consecutive time winning this remarkable award, so the team at Imaginarium marketing communications was tasked with the responsibility to make the announcement on newspaper with stunning visuals using the  plaque they were awarded.
Challenge
As it can be for most design projects, time was a major challenge, but in this case, not just because the artwork needed to be sent to press urgently, but because the client wanted the picture of the award on the design and we had no access to it, neither did we have the time for a proper photoshoot of the award, nor any better looking pictures of this award online. At the time the only available images were low resolution mobile phone images taken at the event by the some of the attendees.

Hence, it was my job to solve this problem, by working with what was available to make something desirable and I knew that using the image just the way it was would not be at all presentable for a brand of such class and prestige globally. This is where the experience of photomanipulation and compositing come in handy for the designer.

It wasn't entirely a walk in a park. It took 3 hours of compositing, blending and lightshaping to come up with something that could work.
Final Artwork
THANK YOU
Credits
Client: Access Corporation
Agency: Imaginarium Marketing Communication
Art Director: Eziefule John Great (Me)
Copy: Balogun Afis and Ugochukwu Isreal
Access Karlsruhe sustainable finance award
Published:

Owner

Access Karlsruhe sustainable finance award

A press design to announce Access Corporation's 8th consecutive Karlsruhe sustainable finance award.

Published: