conceptual design of Logo, slogan & strategic communication Campaign (cross media)
Client: The German Volvo car dealer Liebhaber. "Liebhaber" is the family name of the owner and means "lover". A good starting point for the communication of an emotional issue like cars.
Logo Design – Heart, Arrow & A
Logo Ornament
Playful Logo Usage – A lover makes you happy!
Cross Media Campaign Images / City Cards & Out-Of-Home
Slogan: "Weil Wir Wert Schätzen." / "Because we cherish value."
