The Anamorphic Midas Touch for the K-Pop Star
There is nothing quite so awe-inspiring as watching a great artist achieve new heights, so we were thrilled to collaborate with SUPERBIEN on their massive augmented reality billboard campaign with Spotify for
Jung Kook’s debut solo album, ‘Golden’.
For this worldwide event, we had the pleasure of being invited by SUPERBIEN to make ‘Golden’ glow, shine and dazzle.
The global billboard activation features a literal golden unveiling of the international artist’s name with a visually-translated sound wave, with light undulating on iridescent surfaces. This core visual articulates itself in show-stopping ways in the biggest metropoles of the world, lighting up the Empire State Building with an otherworldly CGI video, and on a total of 20 digital billboards in nine major cities, from New York all the way to Indonesia!
From the biggest K-Pop band, BTS, to his new solo effort, there is no doubt that Jung Kook is destined to shine on, brighter and brighter with each new project.
An immense thank you to SUPERBIEN for bringing us on board for this momentous campaign, where, to quote Jung Kook, we “looked around (and) everything around [us] had turned to gold.”
Credits
CLIENT AGENCY CREATIVE DIRECTION
Spotify Asia Sixtoes TV Superbien
VENUES
CGI video on the Empire State Building
Billboard - USA : One Times Square
Billboard - Korea : G-Vision City Vision
Billboard - Japan : MODI & Tower Records Shibuya
Billboard - Korea : G-Vision City Vision
Billboard - Japan : MODI & Tower Records Shibuya
Billboard - Indonesia : Ratu Plaza
Superbien
CREATIVE DIRECTORS PRODUCERS POST PRODUCTION DIRECTORS
Jérémy Cormier Léa Briard Nicolas Lim
Jeff Descoubes Eva van der Erve Marie-Cécile Flageul
Jeff Descoubes Eva van der Erve Marie-Cécile Flageul
Audrey Chastanet
ARTISTIC DIRECTOR ESB TRACKING FOR THE CGI VIDEO FILM DIRECTOR
Jean-Pierre Sastre Hervé Champeaux James Eades
Jeff Descoubes
LEAD MOTION DESIGNER MOTION DESIGNERS
Jeff Descoubes Benjamin Crochet
Morgan Beauvais
Olga Studio
