CARE wanted to launch a new collection of merchandise apparel and goods with appealing illustrations. The critical factor for the production is minimum economic expense since CARE is an NGO. The centre has an ongoing campaign of promoting adoption, appreciating differently abled animals and fostering empathy towards all living beings.

I created vector line art illustrations that can be place on all merchandise products during my internship. The illustration style was chosen to limit the color variants used in screen printing fabric and for a high quality finished look. The main tagline used is 'Pride in our own' to change the perception towards stray animals.

Eye-catching color combinations are used to elevate the simple visuals. High contrast and saturation is kept in mind while deciding the color palette for better production and sales. The illustrations can also be utilized for pet clothing and accessories.

House items

Analogue illustrations were also created for other goods with lovable animals and wholesome phrases. The determination of animals with with vision imparities, amputations and other physical problems is also showcased.

Watercolor sticker packs

Smaller products like coasters and mouse pads