ALMAQUIETA
From Panacea to Almaquieta
From Panacea to Almaquieta
Comprehensive Renovation: We transformed Panacea into Almaquieta, revitalizing the brand with a new identity that resonates with freshness and tranquility. Inspired by Mexican nature, every element of Almaquieta, from the name to the design, invites a moment of pause in the daily hustle. Here is a bit of the brand narrative we built:
Strategy and Communication: With a visual redesign that captures the essence of the Mexican countryside and an authentic brand voice, Almaquieta communicates in a direct and refreshing way, reinforcing its presence in the market and in the digital community.
Market Impact: The transition to Almaquieta has translated into a positive reception and an increase in sales, establishing the brand as a choice that goes beyond a drink, offering an experience of calm and connection with every sip.