The Challenge
Create a new beer brand for the Romanian market, able to transmit strong values and quality, in a very challenging beer market. A new brand that transmitis personality and tradition, offering an evolving experience with a wide variety of beer types.
Create a new beer brand for the Romanian market, able to transmit strong values and quality, in a very challenging beer market. A new brand that transmitis personality and tradition, offering an evolving experience with a wide variety of beer types.
The Solution
Inspired in the local Romanian culture, Codru beer presents us with an imaginary forest where wild animals live. By making a strong connection between the landscape and the reference national animal that lives in them: the Lynx, sets the pace to connect with consumers through mysticism and tradition. The story is built upon a dedicated Lynx, with a captivating illustration that catches the consumer’s attention through his bold eyes. In the front of the package, a placeholder with a shield format appears to combines all the necessary graphic elements, transmitting a strong and powerful idea: Codru, a beer as strong as nature.
