Hershey's is a well-known American chocolate manufacturer and one of the largest chocolate producers in the world. It was founded by Milton S. Hershey in 1894 in Hershey, Pennsylvania. The company is famous for its iconic chocolate bars, such as Hershey's Milk Chocolate Bar, Hershey's Kisses, and Reese's Peanut Butter Cups. Hershey's has played a significant role in the chocolate industry and is recognized globally for its sweet treats. Additionally, the company is involved in various philanthropic activities, and its legacy extends beyond chocolate production.
And to commemorate the anniversary of the arrival of Hersheys to the country we want to make a Social Marketing Campaigns that all people that buy Hershey's products can enjoy and be part of. Especially considering the situation that happened a few years ago.
Our goal with this advertising campaign is to promote Hersheys as a socially responsible brand and committed to the improvement of the local communities.
The strategy for our campaign consists of placing charge tricycles decorated with Mexican elements in very busy areas of the major cities in Mexico. These tricycles will gift hot cocoa and tamales to the people passing by. This will be totally free.
Our main goal is to viralize in social media the video in which we give hot cocoa and tamales to the people but we will also place graphic products in billboard and magazine spaces for the campaign, and of course we will use social media to promote our products and our values.
Also we will use this marketing campaign to promote and release a new temporary product: “Hot Cocoa Oaxaca Style”. A percentage of the earnings generated by the product will be used to help cocoa farmers in Oaxaca and Chiapas, to keep promoting the planting of Cocoa in the country.
