wildabout.design UX/UI Design
Crafting a Mood based Playlist Generator for Universal Music
In collaboration with Universal Music, wildabout.design took the lead in UX/UI design for an innovative web app, revolutionizing the music streaming experience. The project aimed to create a mood-based playlist generator accessible on both mobile and desktop/iPad devices. Wildabout.design played a pivotal role in crafting an intuitive interface where users could seamlessly choose their mood, input favorite artists, and experience the app curating personalized playlists based on mood and artist preferences. A crucial aspect of the design was the mandatory integration with Spotify, ensuring users could effortlessly connect and enjoy their curated playlists directly on the popular streaming platform. Through meticulous concept exploration, the design team achieved a harmonious blend of aesthetics and functionality. The result is a transformative digital platform that aligns with Universal Music's vision, enhancing user engagement with music across various devices.