SITUATION
Navigating the protein bar jungle is no easy feat. Shelves and e-shops are a wild blend of look-alike options, leaving consumers with the daunting task of choosing the right fuel for their bodies. Standing out in this environment requires a fresh perspective to catch
the eye and effectively communicate the main benefits of the product.
SOLUTION
To address this, we’ve opted for a bold design using simple geometric shapes
and varied fonts to communicate the functionality and purpose of the product,
simplifying the decision-making process for consumers.
With vibrant colors and a clean design, Planet Hemp protein bars stand out on both physical shelves and virtual storefronts, providing a clear and easy choice
for those seeking efficiency in every aspect of their lives.
Client: Allive Europe
Agency: étiquette
Design strategy: Gintarė Marcinkevičienė
Art direction: Irmantas Savulionis
Designer: Katažina Gladka
Account management: Anton Slepov
Product photoshoot: Irmantas Savulionis
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© étiquette, 2022, Vilnius