Korean wave in Indonesia has entered since the early 20th century until now. Along with times, the influence of Korean trends are increasing, which previously only started with K-drama and K-pop, is now starting to enter the world of F&Bs, fashion and even homeware. Inspired by this huge trend, Sarang Chicken is here to deliver the experience. Why food? In Asian culture, togetherness is something that is ingrained. And in human society, food is a means for humans to establish and express relationships between one another. These two things are interconnected. Food and togetherness are something that will not go away because of trends!
Sarang Chicken brand’s core value that trends are the key. Starting from Korean trends & Asian culture, fun and friendly is all what we want to show through this visual logo and mascot.
MEET SARANG CHICKEN'S MASCOT:
• Mr. Nam Do Yan •
• Mr. Nam Do Yan •
A narcistic who are over-ly confident but little bit reckless and loves Spicy Samyang Sarang Chicken Balls soo much!
• Ms. Kim Sa Rang •
One of the biggest BTS fans! She is a huge fan of K-pop and K-drama. Kind-heartedly and very expressive.
©2021KOPFCREATIVES | Brand Strategist: Enrico Varian | Art Director: Alice Esmeralda | Project Manager: Kevin Iskandar
