newretail | Branding
"newretail," an innovative retail group, manages well-known fashion brands like Tokyo Fashion, YOCO, Tokichoi, KODZ, and others. It advocates for a triple-win e-commerce model benefiting businesses, consumers, and the environment, with a mission to redefine the future of online shopping.
In 2023, Grandvity Design crafted the logo and identity system for "newretail" and partnered with Polish design for their UI/UX. The design seamlessly incorporates ESG values, infusing innovation, circularity, and e-commerce into the "N" logo. The small yellow dots serve as symbols of creativity and vitality, embodying the company's commitment to ensuring every action contributes to a better future.
Credits
Client | 創新新零售股份有限公司 newretail
Production | 物以類聚視覺整合 Grandvity Design
Creative Director｜Noodlemaker
Administrative Director｜Grape Chiu
Project Director｜Sarah Peng
Design Director｜Si Jia Sun
Logo Designer | Si Jia Sun / Jasmine Lin
Designer | Hugo Tseng
Webpage Designer | Polish Design
Portfolio Designer | Hugo Tseng
