Martha West's profile

Game for the Name

'Game for the Name'
Viral hit!
 
We are in the business of using creative ideas to tell stories and influence culture. Here's our own way of finding a creative solution to an old practice, thus turning tradition on its head in a fun and creative way.  As a result, our personal story became a viral one. All we needed was a creative idea and some great friends and family. 
 
 
 
Our 'Game for the Name' story and video went viral...on The New York Times, Huffington Post, Facebook, Yahoo News, Twitter, blogs, and numerous other websites.

In just 1 week from HuffPost:
13,000 Likes
1,225 Shares
338 Comments
 
Currently has almost 30,000 views on NYT's YouTube channel.
"With no clear convention for choosing a last name for their family once they got married, they decided to battle it out on the soccer field."  
 
Watch New York Times video:
http://nyti.ms/1tQcCYc
Universities picked up and shared the story...
Game for the Name
Published:

Game for the Name

Creative

Published:

Creative Fields