The below ideas were proposed through proactive pitches, to be taken and proposed to various and suitable brands.

-   Once installed, the plugin accesses the phones accelerometer

-   When the accelerometer detects motion beyond a certain speed cap, the phone automatically enters Airplane Mode/Silent Mode

-   When the phone’s accelerometer detects a reduction in speed below the predefined cap, the phone then exits Airplane Mode/Silent Mode

People in India often jump signals; by starting to move before the signal even turns green. Not only is this bad and negligent driving, it also festers an indifferent mentality that can be hazardous to pedestrians. 

A digital billboard showcases how people are in a hurry to kill others by jumping a signal. 

Traffic signal junctions

-   At select traffic signals, we put up a minimalistic truss upon which we suspend a digital billboard

-   This billboard contains a real-time stream, recorded through a camera placed on the traffic signal

-   The billboard therefore showcases the portion beyond the traffic signal – in real-time

-   When signals go red, we show a recording of people crossing the street on this billboard

-   If a car or bike skips the signal, that car or bike is shown running over a pedestrian crossing the street 

-   The exact location of impact is recognized through markers placed beyond the traffic signal, which record the vehicle moving in real-time

-   The greater the speed while skipping the signal, the stronger the impact

-   The victim is then shown, bleeding on the ground while other passengers on the billboard gather around it – again done via an automatic recording, triggered by sensors

-   These recordings are placed on YouTube and Vodafone’s social media profile banners on Facebook and Twitter

For Friendship Day, we decided to create the above campaign. Since the day itself celebrates the old bonds of friendship and encourages the formation of new ones, we decided to target people across different age groups and encourage them to make new friends.

Restaurants, outlets, pubs and other popular joints that people tend to flock to in groups with their friends. Locations in this list are mainly buffet meal outlets and not 'A la carte'. 

The Strategy 

-    A few days before Friendship Day, we announce the release of a special surprise for that day on the brand's social media pages

-    We create an eponymous app for the campaign that has the list of popular hangout locations (refer above examples)

-    People can reserve a table at those locations (with highest preference) through the app

-    Upon arriving at the location and taking their tables, people are given a customized menu card with the campaign message on the last page

-    This message tells people that they can avail a discount on their meals if they opt to pay someone else's bill

-    This engagement can only be done for a group of people with same numbers on the tables

     For Eg: A group of 4 can pay for another group of 4

-    To do so, they just have to send a celebration tweet on the hashtag #FriendshipIsPriceless celebrating Friendship Day

     For Eg: Happy Friendship Day to the everyone at Hard Rock Cafe!

-    Upon sending the tweet, they get a list of groups whose bills they can pay for (the date is fed into the app archive through registration listings in the location)

-    Upon paying the bill, the receiver gets a message saying that his bill has been paid, along with the information of the person who paid the bill

-    This information is received through social media pages, along with a campaign app notification

-    The person (receiver) then gets a question if he/she wishes to add the person (sender) as a friend and vice versa!

-    If the friend request(s) on either end are approved, then a notification is sent on the campaign page, showing the forming of new friendships through the campaign

-    After this, the group of people present with either of the above individuals are also given the same notification request, if they tweet on the above hashtag

-    After doing so, the groups can opt for the following

     a) Club their tables and continue the session

     b) Plan another outing at another location in the list of outlets

     c) All members of the group are given a complementary beer or cake

     d) Gratification/gifts/vouchers from the brand for all members who add the same

-    A photoboxi stand is also available for all groups to click pictures once they're done with their meals

-    These picures are also uploaded on the social media pages

On this day, we asked siblings to express their love and affection for each other and give them a tool to immortalize their bond through the power of words - on a platform for everyone to see. What's the platform? India's largest selling daily newspaper.

-    A contest is run on the Cadbury's social media pages (Facebook and Twitter)

-    We ask people to send personal messages addressed to their brother/sister

-    Then can do this eiher in the form of direct posts on Facebook along with the Twitter hashtag #RakshaBandhanKeAkshar

-    They can also send us snapshots of personal handwritten messages, notes and greetings

-    These messages is then uploaded on the campaign microsite and social media pages

-    We ask users to share their messages and generate likes for it

-    We also invite readers to choose the messages that they like the most

-    On RakshaBandhan day, the entire newspaper will be utilized for this campaign

-    Each page will contain an Edit Wrap on the bottom with the best chosen messages (along with the name of the sender)

-    A 'Rakhi' creative will be utilized for this Edit Wrap to signify the continuous and long-standing bond of Raksha Bandhan

-    Chosen posters will be given Raksha Bandhan gift hampers from Cadbury