GSH Conserves is a small, local, independent company that aims to change the way people make everyday choices. Using the strong relations of food and the locals, they produce spreads of which the ingredients are locally or regionally sourced, in which they hope to reduce food mileage, instill a sense of pride for locally produced food and also for people to look more into where their food comes from.
The rebrand is based on a modern interpretation of being handcrafted and down to earth. The identity revolves around the products, avoiding over-embellishments and being relatively straight-forward. The logo is derived from old shop signages and approval stamps, graphics and colours are inspired from the spreads. The branding also references relatable, nostalgic elements for hints of excitement and shun off from being too distant.