The Challenge:
Following an in-depth, collaborative workshop, we determined that there were three key objectives. They included immediate improvement in quality leads that convert into applicants, defining the Regis brand narrative and infusing that story into all enrollment marketing campaigns, and building an enrollment marketing machine to drive leads and applicants to an admissions microsite.
The Insight:
Following an in-depth, collaborative workshop, we determined that there were three key objectives. They included immediate improvement in quality leads that convert into applicants, defining the Regis brand narrative and infusing that story into all enrollment marketing campaigns, and building an enrollment marketing machine to drive leads and applicants to an admissions microsite.
The Solution:
Based on a human-Centered “Build You” messaging model designed to support students in Mind, Body, and Soul, Rebel built out a comprehensive marketing program. . Working across select degree programs, it encompassed paid and organic media (including Facebook, Instagram, Spotify, Reddit, TikTok, Twitter, and YouTube), print ads and direct mail, broadcast media, and more. Each campaign was designed to steer prospective students to the Regis Admissions Hub.
The Results:
When a machine is truly humming, you know it, and the Regis marketing enrollment machine has been no exception. A brief roundup of results includes:
27,930 Sessions
24,033 New users since the launch of the Admissions Hub
18,501 Users driven to the Admissions Hub through paid media efforts
So, did the concept work? In the words of our client: “A deeper focus on human-centered marketing is where Regis wins — every time.”
