Hira Siddiq's profile

Imperative (Campaign Design) Thesis

IMPERATIVE
My work centres on addressing the absence of sex education in Pakistan, primarily targeting parents to indirectly educate their pubescent children. Puberty is a crucial time when youngsters face questions and changes, making it vital to provide them with information that shapes their behaviour, mental well-being, and relationships. Educating and guiding these adolescents contributes to building a safer and more inclusive society for all genders.
A central theme in my work revolves around objects, particularly mundane ones. This focus stems from the inherent presence of everyday objects in our lives, mirroring the natural phenomena of life itself. By addressing this aspect, I aim to utilize universally used objects, making them a conduit for discussing the inclusive nature of sex education, which is relevant for everyone
Imperative (Campaign Design) Thesis
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Imperative (Campaign Design) Thesis

Published: