After six decades of global practice, the acclaimed architect Frank Gehry returns with his tallest creation ever. A towering tribute to his hometown of Toronto. In collaboration with Watson & Company and alongside Dream, Westdale Properties and Great Gulf – we launched this new architectural masterpiece for Toronto. Forma is poised to become the most iconic residential development in Canada.
Gehry's primary aim for this project was to capture Toronto's distinctive light and how it interacts with his buildings. We brought this concept to life through the brand's color palette, incorporating hues reminiscent of the iridescence seen during sunrise and sunset, which beautifully reflects on the towers.
The dynamic shapes in our brand mark pay homage to Gehry's iconic architectural style, mirroring both the towers' forms and the undulating waves featured on certain parts of the façade. This clean and sophisticated design aims to firmly establish these towers as global architectural icons.
Gehry's primary aim for this project was to capture Toronto's distinctive light and how it interacts with his buildings. We brought this concept to life through the brand's color palette, incorporating hues reminiscent of the iridescence seen during sunrise and sunset, which beautifully reflects on the towers.
The dynamic shapes in our brand mark pay homage to Gehry's iconic architectural style, mirroring both the towers' forms and the undulating waves featured on certain parts of the façade. This clean and sophisticated design aims to firmly establish these towers as global architectural icons.
Client: Dream, Westdale Properties, Great Gulf | Year: 2022 | Services: Film, Naming, Brand Identity, Stationery, Art Direction, Website, Book Design, Sales Gallery Design | Design Team: Watson & Company | Film CD: Jonathan Horner | Film Production: Ruffian LLC
As part of the marketing campaign, we created The Boy & The Moon, an inspirational brand film that embodies Gehry's limitless creativity. Created in collaboration with Jonathan Horner as the CD, and Ruffian LLC as our production partners, we secured a win at The International ANDY Awards.
